At Jewellers District, our No-Profit Policy is a key part of our commitment to fair and transparent pricing. We source our solitaire diamonds directly from the manufacturer, eliminating middlemen and passing the savings on to you. This policy means that when you purchase an engagement ring from us, you buy the diamond at our cost—no markup, no profit. Our focus is on the craftsmanship and quality of our rings, handcrafted in our Canadian eco-friendly atelier, rather than making a profit on the diamonds themselves. This approach allows us to offer luxury at prices up to 80% lower than retail and up to 50% less than the cheapest online prices, ensuring that exceptional value and integrity are at the heart of every piece.